In 2021 and moving forward, having an accessible online channel is one of the main components in achieving a digital transformation. As an official partner to Sage ERP, commercebuild specializes in eCommerce to help customers gain the most out of their Sage ERP investment. Here are the five key reasons why you should be considering eCommerce.
1. Optimize your workflow
Any industry can benefit from saving time and reducing errors when selling products to customers. An online webstore provides the ability to reduce order entry errors that can occur from manual entry. It also allows companies to offer stronger customer service because customers have visibility on what they’ve ordered and when, and if they want to reorder. A webstore can be viewed as an online catalogue and can bring your products to life, ensuring your product offerings are error-free and easily accessible to customers.
Ex. Our customer Socomore has seen tremendous benefits from the order entry integration. “Thanks to commercebuild, all orders entered by our customers are automatically entered into our Sage X3 Platform. The Customer Portal and Online store has reduced by 80% the manual line entries previously processed on the Sage X3 platform. The solution also gives our customers access to their order status, history and invoices. This visibility reduces the number of emails between the different stakeholders, increasing our operational efficiency.” – Digital Officer, Socomore
2. Real-time and accurate stock availability
The real-time stock and accurate inventory allow your customers to know the status of availability, making it easier for customers to order their products. It reduces the amount of time needed to ensure products are updated and creates a better user experience.
Ex. Our customer, Buffa Distribution, recognizes the advantage of having a real-time integration. “We’re providing customers with a great experience — they tell us they love doing business with us through the webstore. commercebuild allows us to focus on growing our customer base and building our business. We know we can scale the business further without adding more staff, thanks to the efficiencies the software provides.” – CEO, Buffa Distribution
3. Speed up the time to market for products
When you invest in eCommerce, it is easy to update and add new products to your webstore via your ERP. It allows you to save time and money when getting new products to market and enables you to add them seamlessly. It will help increase your sales cycle speed as customers can make purchase decisions quicker, which ultimately means they can receive their products faster and are happy customers.
Ex. Our client Oxworks in the construction industry has a tag line of “we can deliver faster to you”. The website allows them to speed up their sales cycle and helps the customers make decisions quickly because they have the information they need to make a purchase. They are able to rapidly offer new products and sell them much faster than their competitors, who do not offer a method of online purchase.
4. Market your products with information
Consumers are becoming more informed with their purchasing decisions, and therefore it is essential to market your products with all the information customers require to purchase. This can include elements such as product size, shelf life and eco-friendly specifications. If customers are specifically looking for these elements in a product, you will enable their buying decision by offering them product qualities and attributes they are searching for.
Ex. Marinucci is one of our clients in the packaging industry. They specialize in plastic containers and bags that can be used to package food. The product offering requires many specifications for being eco friendly and sustainable in order to compete in this industry. Having a commercebuild site allows them to include a variety of different product features such as how it was sourced, size, how long it takes to decay, and the materials used. This allows people to view the information easily and enables the customers buying decision which is important for both b2b and b2c. If consumers are looking specifically for eco-friendly products, they can reach those customers better and help their buying decision.
5. The ability to go global
Buyers shop globally. When considering the ability to go global, you will need the capacity to provide systems in different markets. When transitioning online, you do not want to isolate yourself into just one market, and therefore global expansion is an important consideration. An eCommerce system will provide you with the ability to go to market around the world. Having a seamless and compatible platform will allow you to launch and sell products in multiple markets.
Ex. Kookaburra is a leading sports equipment manufacturer. We supply this customer a system for Australia, UK, New Zealand, South Africa and India. The platform allows them to have the ability to provide tailored messaging to those markets and offer tailored products so they can adjust based upon the market they are selling in. This provides them with the ability to have a successful global expansion. Kookaburra is the largest supplier in the world of hockey balls for field hockey equipment sponsoring the last Cricket World Cup and Hockey World Cups, which are televised and have celebrity-endorsed players that also use the platform.