Canadian Life Science
Why Canadian Life Science Picked commercebuild
Marketing Manager – Canadian Life Science
“In the past 4 months, we have seen an increase of 240% for new users compared to 2018.”
Who is Canadian life Science?
Founded in 1997, Canadian life Science is now a leading Canadian supplier of LC & GC columns as well as chromatography and dissolution accessories. Canadian Life Science serves various industries such as pharmaceuticals, research and development, agriculture, environmental, oil and gas, and forensics. The company supplies a wide variety of products to a variety of different industries across Canada.
How did you sell to your customers?
Traditionally we sold through a salesperson perspective. We offered a one-to-one interaction to supply products and technical support. Most orders were originally done through purchase orders from as far back as faxing, but now we have an integrated eCommerce platform where our customers have everything at their fingertips.
What business challenges were you having that led you into needing or wanting to build out an eCommerce platform?
We wanted to be current and have something always available to our customers. Having a basic webstore is simple, but having a very dynamic webstore where you can create different tasks, as well as the ability to research and find products is really quite key. Over the past 12-14 months, we really expanded our website in terms of how a customer can navigate through the site as well as their entire experience. Not only can they find a product they are looking for, but they can filter, keep favorites, and see frequently purchased items. We have been able to relabel products, which is a great thing about the platform because we can make it work for our business needs.