A key feature that can be integrated within a commercebuild webstore is Elasticsearch. Elasticsearch is a full-text search engine that provides search functionality on a digital platform. The Elasticsearch function provides fast search responses for customers and is powered by the same technology used for Google’s search engine. You use similar functionalities in your day-to-day digital world activities.
For example, if you wanted to watch something on Netflix, let’s say the movie Extraction, then you would use the search box to search for ‘Extraction’ or ‘Chris Hemsworth’, rather than scrolling through all of the movies to find it. The same goes if you were looking for a product from Walmart.com. They also use the Elasticsearch function so you can quickly find exactly what it is you’re looking for. If you were looking for a kids slide, you could search ‘kids slide’, using the Elasticsearch function and it would show up any products matching your search term. It would show you all of the different sizes, colors, and styles to present you with all of your options in one place. Its intelligent architecture means that Elasticsearch can analyze billions of data points within seconds, allowing you to explore trends and patterns within the data. It’s a great addition to a digital site that can help your customers find exactly what they want quickly and efficiently.
Many commercebuild customers, including Marinucci, use the Elasticsearch function on their site. Marinucci are a food product packaging company and Elasticsearch is a key part of their digital site, that allows their customers to search for exactly what it is they are looking for.
For example, if one of their clients wanted to place an order for straws, they could search ‘straws’ in the search box. This would then bring up all options of straws that Marinucci has within their inventory. But let’s say the customer specifically wants red straws. In this case, they can refine their search by filtering by color and choosing red, or could search ‘red straws’ in the search box, which would both return all available search results of red straws. They can also see how many of each are available and can see that the straws come in different sizes so that they can make a decision on which straws they would like to buy.
What are the benefits of using Elasticsearch within eCommerce?
1. It provides your customers with a streamlined and easy-to-browse catalog
Your customers can find what they want when they want it, Elasticsearch provides you with the ability to simplify your customer’s shopping experience through filtering what customers can see based on their search terms. This makes it easier for them to find what they’re looking for.
2. Fast search response times
Elasticsearch is built to withstand complexity and can deal with products that have a range of features, as well as add ons, and provides search results quickly. Customers can easily find details and features of products with the click of a button by being able to refine what it is they’re looking for.
3. Real-time updates
Elasticsearch is designed to work in real-time, so if you have a change in-stock inventory, this is automatically updated on your commercebuild webstore and would be displayed amongst the Elasticsearch search results. This reflects your live Sage ERP stock inventory to ensure that your customers always have the most up-to-date, accurate information about what stock is available to them.
4. Never leave your customers with zero search results
Elasticsearch makes it easier for your customers to find exactly what they are looking for. They can search for a product by entering the keyword of what it is they’re looking for, and the technology will automatically deliver results, even if the customer has incorrectly spelled their search term or entered an incomplete search term. This functionality ensures that whenever your customers search for a product, they are never facing zero search results and are always being presented with options.
5. Increased conversions
Through the Elasticsearch technology, your customers no longer have to click and scroll through multiple products or browse through lengthy product catalogs. Instead, they can search for their desired product and be presented with their desired product at the click of a button. For many businesses, this enhanced customer experience has led to an increase in conversions and revenue.
Does this sound like something that could benefit your customers?
If your customers would benefit from a more simplified and personalized shopping experience by being able to search for exactly what it is they are looking for, then get in touch with commercebuild today. Elasticsearch is a great feature that can be implemented with any commercebuild webstore, saving your customers time and giving them a better customer experience. This is the type of feature you’d expect to find when you’re making your own personal purchases or using an online site, and it’s what your customers are expecting too! You can be sure that your customers will love this feature and that it would be a great addition to your business.
Contact us today to book a free demo to see how we can help to boost your businesses sales with a commercebuild Customer Portal or Webstore and see how the Elasticsearch feature could be a great addition for your business.