What Are PIMs For eCommerce Companies And Why Are They Important? 

September 20, 2023
12-minute read
ERP-integrated eCommerce, Microsoft Dynamics 365 Business Central, Sage
Taylor Medina
PIMs Blog

In the dynamic realm of eCommerce, where products span virtual shelves and consumer demands evolve at lightning speed, maintaining a harmonious balance between quality, accuracy, and accessibility of product information has become more crucial than ever. Enter the unsung hero of modern digital retail: the Product Information Management (PIM) system. 

In an era defined by omnichannel presence and data-driven decision-making, the role of PIM has emerged as a keystone in the eCommerce landscape. It enables businesses to streamline their operations, enhance customer experiences, and conquer the ever-expanding online marketplace.

At its core, a PIM system is more than a technological tool; it’s a strategic solution that empowers retailers to deliver product data and assets across diverse platforms. From the meticulous management of product specifications to the seamless distribution of information on webstores, downloadable spec-sheets, and influential marketplaces like Amazon and eBay. PIM is the driving force behind maintaining consistency, completeness, and relevance in the digital age.

We’ll delve into the fundamental concepts of Product Information Management, shedding light on its role as the guardian of coherent product data. Join us as we unravel the significance of PIM in shaping a brand’s online presence, enhancing customer satisfaction, and ultimately, achieving eCommerce excellence in an increasingly competitive market.

What is PIM for eCommerce? commercebuild’s Solution

commercebuild webstores come equipped with a set of functionalities designed for the management and upkeep of product data. We provide an ideal solution for ecommerce stores making use of Sage X3, Sage 300, and Microsoft Dynamics 365 Business Central. Product management and upkeep is achieved through data synchronization from the ERP, Excel spreadsheets, and diverse user interfaces accessible within the Admin Tools.

Elevate the current capabilities of your commercebuild webstore by seamlessly integrating with industry-leading Product Information Management systems (PIMs). This integration empowers Product and Purchasing Managers, Vendors, Marketing Executives, Technical Writers, QA & Safety Managers, and Webstore Administrators to interact with the data visually on their screens. 

This includes the ability to execute bulk updates, employ filtering and querying mechanisms, and implement workflows aimed at ensuring the data’s integrity, accuracy, and completeness. These enhancements contribute to refining the quality of data that is ultimately presented within the webstore and on downloadable PDFs.

Why Is An eCommerce PIM Important? 

PIM for eCommerce is important for many different reasons. Here’s why you should be implementing a robust PIM system in your eCommerce store. 

Improves Product Data Accuracy and Completeness

Product Information Management (PIM) systems play a pivotal role in elevating product data accuracy and completeness within the eCommerce ecosystem. By centralizing and harmonizing product information from various sources, PIMs ensure that data is consistent, up-to-date, and devoid of discrepancies. 

Through intuitive interfaces, PIMs enable seamless enrichment and validation of product data, allowing businesses to fill in gaps, rectify errors, and standardize information according to industry norms. This meticulous approach not only reduces the risk of inaccurate information reaching customers but also enhances the overall quality of data, instilling confidence and credibility in the eyes of consumers.

Provides a Single Source for All Product-Related Data 

A Product Information Management (PIM) system acts as a unified hub for all product-related data, streamlining the intricate web of information that businesses handle. By consolidating data from various departments, systems, and channels, PIMs create a singular, authoritative source of truth. 

This centralization not only eliminates data silos but also ensures that all stakeholders access the same accurate, consistent, and up-to-date product information. As a result, businesses can make informed decisions, maintain coherent branding across platforms, and respond promptly to market changes, all while fostering collaborative synergy among teams working with product data.

Users can Generate and Download PDFs Dynamically From The PIM Data 

Harnessing the power of a Product Information Management (PIM) system goes beyond digital realms, extending into the tangible world with the ability for users to dynamically generate and download PDFs directly from the PIM data. 

This feature proves invaluable for a wide spectrum of needs, from swiftly creating specification and safety sheets to assembling comprehensive product information, usage guidelines, disposal instructions, and practical how-to guides. 

By seamlessly amalgamating accurate and relevant data, PIMs empower users to effortlessly produce tailor-made documents that not only enhance customer experiences but also ensure the consistent dissemination of vital information across various touchpoints.

Improves Product Searchability With The Webstore

Product Information Management (PIM) systems play a pivotal role in enhancing product searchability within webstores. By meticulously organizing and categorizing product data using standardized attributes and metadata, PIMs optimize the search experience for customers. 

This results in more accurate and efficient searches, ensuring that shoppers can easily find the products they’re looking for amidst a vast array of offerings. Furthermore, PIMs enable the creation of rich and detailed product descriptions, images, and specifications, which further enriches the search process, fosters better decision-making, and ultimately contributes to an elevated customer journey within the webstore environment.

Reduces Errors On Orders

Product Information Management (PIM) systems serve as a preventative against errors in the order process, simplifying the identification of the correct products. By providing a unified and accurate repository of product data, PIMs ensure that order details align precisely with the intended items. 

This diminishes the likelihood of discrepancies stemming from misinformation or confusion. With consistent, reliable product information readily available, PIMs facilitate seamless order fulfillment, minimizing the risk of incorrect items being selected. 

This reduction in errors not only streamlines operations but also bolsters customer satisfaction, reinforcing the credibility of businesses by delivering the right products, on time, every time.

Increases Efficiency

Product Information Management (PIM) systems allow for heightened operational efficiency by making products significantly easier to find and manage. With centralized and standardized product data at their fingertips, teams can swiftly locate the information they need, streamlining internal workflows and decision-making processes. 

PIMs eliminate the need for time-consuming searches across disparate systems, enabling teams to focus on tasks that truly matter. This enhanced accessibility to product data also translates into quicker updates, as changes are made in one central location and propagated seamlessly across various platforms. 

Ultimately, PIMs empower businesses to allocate resources more efficiently, reduce manual errors, and deliver a cohesive customer experience, all while maximizing productivity across the board.

Easier Introduction of New Products To The Market

Introducing new products to the market becomes a seamless endeavor with the assistance of Product Information Management (PIM) systems. By providing a structured framework for organizing, enriching, and circulating product data, PIMs accelerate the process of launching new offerings. Teams can efficiently create and update product information, ensuring that the latest details, images, and specifications are readily available. 

PIMs also enable simultaneous distribution to various sales channels, reducing the time required to expand a product’s reach. This cohesive approach ensures consistent messaging and branding, expediting the go-to-market strategy and positioning businesses to swiftly capture consumer attention and market share for their latest innovations.

Supports an Omnichannel Strategy 

Product Information Management (PIM) systems aid in executing a successful omnichannel strategy. In an era where customers seamlessly transition between online and offline touchpoints, PIMs provide the backbone for consistency. 

By centralizing product data, PIMs ensure that accurate and uniform information is accessible across all channels, from webstores to physical stores, marketplaces, and beyond. This synchronization guarantees that customers receive the same reliable information regardless of where they engage, fostering a coherent brand experience. 

PIMs also enable quick adaptation to channel-specific requirements, such as formatting or language, streamlining the process of catering to diverse audience preferences. As a result, businesses can offer a seamless, integrated experience that cultivates customer loyalty, maximizes conversions, and positions them as agile players in the complex landscape of modern commerce.

Keeps Product Information Up-to-Date 

Product Information Management (PIM) systems play a vital role in ensuring the currency of product data. By providing a centralized repository for information, PIMs streamline the process of updates, revisions, and modifications. This eliminates the need to manually search for and update data across multiple platforms, reducing the risk of inconsistencies and errors. 

PIMs often support automated data synchronization with various sources, such as ERPs and spreadsheets, ensuring that changes are propagated swiftly throughout the system. With dynamic workflows and approval processes, PIMs enforce data accuracy and integrity, guaranteeing that only validated updates reach consumers. 

By simplifying the maintenance of up-to-date product information, PIMs contribute to improved customer satisfaction, streamlined operations, and a competitive edge in the ever-evolving eCommerce landscape.

Increases Revenue

PIMs enhance the customer experience by providing accurate, detailed, and consistent product information across all channels. This improves customer trust and confidence, leading to higher conversion rates and repeat purchases.

PIMs also expedite time-to-market for new products, enabling businesses to quickly introduce fresh offerings to meet market demands. This agility can capture early adopters and generate buzz, translating into increased sales.

PIMs enable better cross-selling and upselling opportunities by facilitating the presentation of related products or complementary items. By offering relevant suggestions, businesses can boost the average order value and maximize revenue per transaction.

PIMs support the expansion into new sales channels, such as marketplaces or international markets. With accurate and consistent data, businesses can tap into wider audiences and diversify revenue streams.

Lastly, the operational efficiency gained through PIMs reduces manual errors, streamlines processes, and minimizes data-related setbacks. This efficiency translates into cost savings and allows resources to be redirected toward revenue-generating activities.

In these ways, PIMs can serve as a revenue catalyst by enhancing the customer experience, accelerating product introductions, promoting upselling, expanding market reach, and optimizing operational efficiency.

How eCommerce Companies Can Make Use of PIMs

ECommerce companies can leverage the power of Product Information Management (PIM) systems to enhance their online presence and provide an exceptional shopping experience. By harnessing dynamic API connectivity and robust data import and export functionalities, these companies can ensure that their eCommerce store users have access to accurate, complete, and up-to-date product information. 

This strategic approach enables seamless integration between the PIM system and the eCommerce platform, resulting in a user-friendly interface where customers can easily find the right products. 

The availability of downloadable PDFs such as spec sheets, guides, and instructions enhances customer engagement and satisfaction. By adopting PIM systems, eCommerce businesses can optimize their operations, boost customer confidence, and ultimately drive sales through a well-structured and enriched digital shopping experience.

commercebuild’s recommendations for Product Information Management (PIM) solutions are Plytix, Pimics, and Dynamic Web PIM. These platforms are carefully chosen to cater to the diverse needs of businesses seeking to optimize their product data management and eCommerce operations.


Plytix stands out as a robust PIM solution that empowers eCommerce businesses to streamline their product information processes. Its user-friendly interface and dynamic capabilities enable companies to centralize, enrich, and maintain product data efficiently. 

Plytix facilitates seamless data synchronization across multiple channels, ensuring that accurate and consistent information is accessible to customers across all touchpoints. This translates to enhanced customer experiences, improved brand credibility, and increased sales potential.


Pimics, another recommended PIM solution, is renowned for its specialization in Microsoft Dynamics Business Central Saas Platform environments. For businesses using this ERP system, Pimics offers tailored integration, allowing for a seamless flow of data between the ERP and the eCommerce platform. 

This integration optimizes data accuracy and eliminates redundancies, fostering operational efficiency and informed decision-making. Pimics empowers eCommerce companies to provide customers with up-to-date, reliable, and comprehensive product information, bolstering customer trust and driving conversions.

Dynamic Web PIM

Dynamic Web PIM is another noteworthy choice for businesses seeking an enhanced eCommerce experience. With its focus on dynamic API connectivity and data import/export functionalities, Dynamic Web PIM ensures that accurate and complete product information is readily available to webstore users. 

This approach results in an intuitive user experience, where customers can easily locate the products they desire. Additionally, the convenience of PDFs dynamically generated on-the-fly adds an extra layer of convenience and information for users, further enriching the shopping journey.

Final Thoughts On PIMs For eCommerce

In today’s rapidly evolving world of eCommerce, the role of Product Information Management (PIM) systems has transcended from optional enhancement to a fundamental necessity. As businesses navigate the complexities of managing vast product catalogs across multiple platforms, PIMs have emerged as indispensable allies in maintaining the accuracy, consistency, and accessibility of product data. 

The strategic integration of PIM solutions such as Plytix, Pimics, and Dynamic Web PIM, into your commerce website can revolutionize the way your business operates. From optimizing product searchability to ensuring up-to-date information, facilitating seamless introductions of new products, and bolstering revenue generation, PIMs have proven their ability to shape the trajectory of eCommerce businesses. 

As the eCommerce landscape continues to evolve, PIMs are undeniably fast becoming a standard requirement for successful eCommerce implementations. Their capacity to enhance operational efficiency, enrich customer experiences, and foster growth underscores their pivotal role in the journey toward eCommerce excellence.

See for yourself how our B2B eCommerce solution works

About commercebuild 

commercebuild is the missing piece in transforming your ERP data into a truly personalized eCommerce experience. Flexible and frictionless, our turnkey eCommerce solution delivers 24/7 revenue opportunities to you and your customers. Quick to deploy and easy-to-use, we eliminate the need for middleware between the storefront and ERP data to enable seamless online buying and selling. 

Our solutions can be live in 30-days and offer complete eCommerce capabilities at a price B2B and B2C businesses can afford. 

Drive revenue growth for you, and your customers, while enjoying rapid ROI for both. Go head-to-head with the online retail giants of the world, and win. Experience a solution that integrates with your ERP data and provides automagical cross-sell and upsell opportunities to every customer on your site. 

At the height of ecommerce growth, commercebuild offers scalable, reliable, and robust eCommerce solutions for everyone.

If your business is using Sage 300, Sage X3 or Microsoft Dynamics 365 Business Central ERPs, commercebuild can build a ERP-driven B2B and B2C eCommerce webstore or Customer Portal.