How eCommerce is Transforming the B2B Buying Experience

The B2B buyer is vastly different from the B2C consumer. With longer sales cycles, a more sophisticated clientele, and a different purchasing experience, you’re selling to businesses—not consumers. But the truth is that the B2B eCommerce purchasing journey is coming to mimic the B2C eCommerce space more than ever thanks to the eCommerce boom.

In this whitepaper, we take a deep dive into the impact that eCommerce is having on the B2B market. From sales to convenience to personalization, you will learn exactly what is driving B2B buyers to the digital space and why you need to meet those demands for an end-to-end experience.