The Hidden Challenges of Disconnected eCommerce

In this video, Daniel Saunders, Sales Director at commercebuild, highlights the everyday challenges companies face when their eCommerce isn’t fully connected to their ERP. From manual order entry and duplicated workflows to inconsistent data and slow customer experiences, Daniel breaks down the operational roadblocks that hold B2B businesses back.

Why ERP-First eCommerce Changes Everything

Daniel also explains how shifting to an ERP-first eCommerce model removes these bottlenecks entirely. By letting the ERP drive pricing, inventory, customer rules, and workflows, businesses gain real-time accuracy, streamlined automation, and a platform that scales without adding internal complexity.

A Must-Watch for Sage & Business Central Users

If you’re running Sage or Microsoft Dynamics 365 Business Central and want a clearer picture of where eCommerce friction really comes from, and the steps you can take to eliminate it, this video provides practical insight and direction.