Top 7 Benefits of eCommerce in the Medical Supplies Industry

August 19, 2022
8-minute read
ERP-integrated eCommerce, Microsoft Dynamics 365 Business Central, Sage
Taylor Medina
Medical eCommerce

The eCommerce industry has infiltrated just about each and every sector, creating easier solutions for those looking to purchase goods. But one of the sectors that haven’t yet fully adapted to the new eCommerce era is the medical supplies industry. 

This could be because of red tape in the industry, but all that is changing and medical supplies eCommerce is becoming an ever-growing giant in the world of online purchasing. If your company is stuck in its ways and operating with reps, now is the time to change your business model before it’s too late and the competition has won over the biggest market share. 

If you’re a medical supplies buyer, it’s time to move away from the old way of doing things and learn to adapt because eCommerce for medical supplies is only getting bigger. It’s here to make life more efficient and take the hassle out of the buying process. 

Here are the six main benefits of medical equipment eCommerce. 

1. Ease Of Access

Health care was always something that remained exclusive to those who were close to a medical facility or health care practitioners. It meant that if you couldn’t get out of bed, getting the medical supplies that you needed fell in the hands of friends or loved ones. 

But the eCommerce medical supplies industry has revolutionized that concept and patients are now able to access the medicine and supplies they need right on their doorstep. Home deliveries have become the norm in the medical industry, creating a much better life for those suffering from illness and even chronic illness. 

Live Chat on eCommerce stores allows patients to receive instruction from a health care practitioner and even a diagnosis in some cases. This gives people all over the world access to the health care they need without even having to leave their beds. In addition, with the click of a button in an app, they have the ability to have medical supplies delivered to their doorstep. 

2. Lowered Costs 

The price of running an online medical supplies eCommerce website is far cheaper than the cost of operating a brick-and-mortar store. This means that the overall cost of goods can decrease as these costs no longer need to be covered. 

Costs will also decrease because medical equipment eCommerce websites will be pitted against one another. The competition will become greater because there are more and more medical supplies websites coming online every single day. This puts the power in the hands of the buyer who can browse multiple stores and choose the one that offers the best value for money. 

While you may think having more competition is a bad thing if you run a medical supplies eCommerce store, the comparison is often a good thing if you offer the best product. The competition merely urges the seller to run more discounts and promotions in order to outsell their competitors. All of these things tend to benefit the buyer in the end, getting them the best deal. 

3. Increased Efficiency 

The medical supplies eCommerce industry allows buyers to order products in the quantity they need and have them delivered within a matter of days, if not same-day delivery. Medical eCommerce also prevents inefficient processes such as medicine being delivered to a hospital or drug store, and a patient having to queue to collect it. 

Instead, patients can have their medical supplies delivered to their doorstep, preventing a backlog of people at hospitals and increasing the efficiency in the health care sector. 

4. Wider Range Of Products

Brick and mortar stores are confined by the amount of storage space they have and can only take orders up to a certain capacity. But these days should be a thing of the past. eCommerce stores can take significantly larger orders and stock a much wider range of products, or variations of the same product to give the buyer all the choices they want. 

5. Less Strain On Professionals

Doctors and health care practitioners are put under a lot of strain when medical supplies run low. And the worst part is that for the most part, there is not too much they can actually do about it while they are waiting for the supplies to be delivered. 

But that’s where the efficiency of eCommerce comes in. Doctors can deal with the patients that need the most critical help, while eCommerce gives patients with the least critical conditions the ability to have medical supplies delivered to their doorstep. Freeing up the facilities for those that need them the most. 

This takes a lot of strain off of doctors and hospitals as they are seeing less overcrowding and queuing with the introduction of eCommerce into the medical supplies industry. 

6. Better Security For Patient Information

eCommerce medical websites are equipped with the latest software to ensure that patients’ sensitive information does not get out into the public domain. This is a huge step forward in the medical industry as before, there were a large number of people that could gain access to your information in locations like hospitals and drug stores. 

And as with any kind of online shopping experience, customer payment portals ensure that the buyer’s payment details are secure. If you own a medical supplies eCommerce store it’s important to ensure your site is fitted with only the best customer portal. If you’re unsure of how to build this yourself, feel free to demo our product to ensure you are getting exactly what you need. 

7. Customers Have Access To Feedback And Reviews

When shopping online, the one thing that makes people feel more secure about their purchase is when they see that other people have bought the same product and given it a good review. This makes customers feel like they are making a safe purchasing decision. The medical supplies eCommerce industry is the first time buyers can see what others have experienced with the same product and it might just revolutionize the industry. 

For the owner of an eCommerce store, this is also a good thing as reviews and ratings will be reflective of stocking superior products. After all, the medical supplies industry is all about getting quality products out to those who need them the most. 

How commercebuild Can Help Your Medical Supplies eCommerce Website

We have 15 years of experience in the medical supplies eCommerce industry and have watched the industry grow by an impressive 4% each year. We help provide eCommerce solutions so that you can launch your online business with minimal risk while maximizing your potential. 

With our integrated eCommerce solution, we’ll help you do the following: 

  • Keep up with medical supplies competitors
  • Eliminate order errors and data silos
  • Create a frictionless buying experience
  • Leverage the business logic and data in your ERP for –
  • Deliver a consistent online experience
  • Give your customer total access to their data with a superior customer portal
  • Effectively manage inventory and products

eCommerce In The Health Care Sector 

eCommerce is absolutely revolutionizing the health care and medical supplies sector. It’s making it more efficient while being even more cost-effective for both buyers and sellers. eCommerce medical supplies websites have provided patients with a way to access a wider range of products while their security details remain protected, making them feel safe and secure. 

It has alleviated the pressure from health care practitioners, allowing for improvements in the industry as a whole. If you want to join those making a change in the health care sector, then starting a medical supplies eCommerce store is the way to go. Contact commercebuild to learn more about our integrated products that unlock the key to maximizing your online store’s potential. 

About commercebuild 

commercebuild is the missing piece in transforming your ERP data into a truly personalized eCommerce experience. Flexible and frictionless, our turnkey eCommerce solution delivers 24/7 revenue opportunities to you and your customers. Quick to deploy and easy-to-use, we eliminate the need for middleware between the storefront and ERP data to enable seamless online buying and selling. 

Our solutions can be live in 30-days and offer complete eCommerce capabilities at a price B2B and B2C businesses can afford. 

Drive revenue growth for you, and your customers, while enjoying rapid ROI for both. Go head-to-head with the online retail giants of the world, and win. Experience a solution that integrates with your ERP data and provides automagical cross-sell and upsell opportunities to every customer on your site. 

At the height of ecommerce growth, commercebuild offers scalable, reliable, and robust eCommerce solutions for everyone.

If your business is using Sage 300, Sage X3 or Microsoft Dynamics 365 Business Central ERPs, commercebuild can build a ERP-driven B2B and B2C eCommerce webstore or Customer Portal.

Start Maximizing Your ERP Investment with commercebuild