Do you use a Sage 300 (formerly known as Accpac) or Sage X3 ERP system?
commercebuild is the only certified and fully integrated Sage ERP eCommerce solution that can provide your customers with an eCommerce customer portal or webstore. By offering your customers an eCommerce experience that is integrated with your existing Sage ERP system, they can purchase your products 24/7 and your Sage ERP webstore or customer portal can turn into a successful revenue center.
A customer portal provides your customers with instant access to their order history, current order status, and allows them to make Sage integrated payments at any time, making it easy for your customers to place repeat orders, thus increasing revenue.
With a fully integrated Sage ERP + commercebuild webstore, your customers gain access to real-time inventory 24/7, take part in a customized shopping experience and as a result, your company will become a successful and proactive revenue center. A streamlined and automated customer experience will allow you to utilize your existing staff to focus on a more proactive approach to bringing in new sales and generating revenue growth.
Below are the top reasons your company should consider adding a commercebuild customer portal or webstore integrated to your Sage ERP.
1. Increased sales: Achieve more sales with less outreach
Transform your existing customer support team into a team of proactive revenue generators. Your staff will no longer need to spend their time creating and following up on orders. Instead, your team can become a sales force, selling and conversing with both new and existing customers. Having a Sage ERP webstore allows your customers to be exposed to your entire product line, as you can recommend relevant items and cross-sell throughout the buying journey. This increases the average order value and improves the customer buying experience. Utilizing cross-selling is one of the strongest ways to help to drive the revenue center by offering deals, bundles, or seasonal offerings. 89% of B2B decision makers attribute expected business growth to their digital programs’ ability to attract and retain customers and increase average order value. With a Sage ERP webstore, you can offer your customers the best B2B self-service portal that will increase your revenue with no effort from your sales team.
Learn how our valued customer Maddies Pet Food’s increased their sales by 80% with a webstore here.
2. Enhance brand visibility: Win RFPs with the ease of discoverability and greater brand awareness
Having an online presence makes it easier for your customers to find you and your products/services. According to OSF Digital, 60% of today’s business buyers would prefer not to communicate with sales representatives as their primary information source, and more than 80% will access digital channels in the late stages of purchasing. Now more than ever customers prefer and depend on online channels to make informed purchase decisions. When customers go online to make a purchase, they expect to receive all of the relevant product and service information to eventuate into the purchasing stage. Therefore, companies that can offer a strong online presence will be able to attract and retain customers.
Check out this video showcasing how our customer Canadian Life Science saw “an increase of 240% for new users compared to 2018″
3. Scalability: Scale and grow revenue for your business by creating new revenue streams and by cross-selling to your customers.
eCommerce serves as a new potential revenue stream that can help increase the top line for your business. A Sage complete eCommerce system allows your business to scale exponentially without the need for an additional sales force. By providing self-fulfillment capabilities to your customers, you can then focus on the core areas of your business. Our Sage eCommerce platform gives you the ability to cross-sell and create new revenue streams. By utilizing some of commercebuild’s many web-based features, such as the use of pop-ups, you will be able to upsell products to your customers by offering additional relevant products at the checkout stage.
4. Expansion: Increase your offerings and expand into new markets with a singular platform that is accessible for all of your customers across different geographies
When you transition online, it is important not to isolate yourself into just one market; therefore, global expansion is an important consideration. According to the Avionos b2b 2020 buyer report, 88% of buyers would turn to a competitor if a current supplier’s digital channel could not keep up with their needs, and therefore being readily available to customers will help your business grow. An effective eCommerce solution will enable you with the capacity to provide systems in different markets.
Take a look here to see how our customer, Batteries Expert, has orders ready for shipment, just 24 hours after an order has been placed through their Sage ERP webstore.
5. Excel in customer experience: Provide an automated, self-service, and streamlined customer experience for the new generation of B2B buyers.
A webstore or customer portal acts as a central place for your customers to make more informed purchases. Companies that move to an online experience receive fewer trivial calls about invoicing, product specifications, and pricing as their online store brings their catalog to life. The current B2B and B2C buyer desires a customer-friendly experience with easy-to-use features such as our single-page shopping cart, which can easily integrate with your new eCommerce webstore. This can be viewed as a proactive approach to handling your customer needs, rather than reactive, as they can constantly educate themselves about the products and make purchases. Your existing customer service team can focus on managing the customer experience by building long-lasting working relationships with your customers. Having your staff at the forefront of managing the customer experience, building solid and timely communication in a hybrid of automation and outreach, will encourage repeat business and help to grow future sales and generate further revenue for your business.
Book a demo with us today so we can help you create a new revenue center for your business!