How COVID-19 Has Changed Business to Business (B2B) eCommerce

May 24, 2021
4-minute read
ERP-integrated eCommerce, Microsoft Dynamics 365 Business Central, Sage

How COVID-19 Has Changed Business to Business (B2B) eCommerce

Covid-19 has changed the world with more businesses having to adapt and move online to be able to serve their customers throughout the pandemic. Larger businesses have heavily relied on their online platforms throughout the pandemic due to the limited ability of face-to-face interactions, so turning to the digital world has been key for many. Some of the changes that we have seen amongst the digital world will be here to stay post-pandemic and businesses will need to retain customers by adapting to their new expectations.

Many businesses have struggled throughout the pandemic, and are now looking for ways to put them on a successful road to recovery. While they will have to adapt to a new normal, improving digital platforms could be the key to recovery and the steps taken now will impact how businesses perform in post-pandemic times. Improved flexibility to enable new sales models will increase revenue and engage customers, helping to combat the long-term impacts of Covid-19. It is very unlikely that things will go back to a pre-covid state after the pandemic is over. Organizations must be ready to adapt and change towards a more digital future so planning for investment that supports this is key. 

According to McKinsey, 96% of larger organizations changed their Go-to-market models during COVID-19 to prioritize the digital channel with a focus on online/web support and digital commerce.  McKinsey also found that 80% of these larger organizations are likely to sustain these models for at least 12 months after COVID-19. Global business to business commerce sales also increased by 24% during the COVID-19 pandemic compared with the pre-crisis level.

Business to business customers are increasingly expecting their experiences to be similar to their own online consumer experiences. The pandemic has accelerated these expectations. Businesses must be able to offer their customers a consumer-like experience that is easy to use and available 24/7.  It is also expected to increase efficiency, and reduce errors by the elimination of manual order taking. According to, by 2024, 80% of ordering and replenishment will be touchless for most organizations

Companies that aren’t offering their customers a digital online platform are likely to be left behind in the post-pandemic world, so it’s important to take the necessary steps to build your digital platform to get your business on a successful path back to recovery.

So, where do you start? commercebuild can help you move your business online, making you more accessible to your customers via our digital commerce platform.  Our platform will allow your customers to make purchases from you at any time, from anywhere. If your business uses either Sage 300 (formerly known as ACCPAC) or Sage X3, commercebuild can help you to create a fully integrated online Webstore or Customer Portal. By giving your customers the ability to order 24/7, knowing that inventory and pricing is up to date, you can be sure that you are providing the best level of customer service to your customers. Providing customers with instant access to their order history and current order status will enable your business to continue to bring in revenue throughout the remainder of the pandemic and beyond

Take a look at our blog post to find out how commercebuild can help you to turn your Sage ERP into a Revenue Center.

Is your company ready for the post-pandemic digital world? Contact us today, to find out about how commercebuild can help you to create a brand new digital platform for your business in as little as 60 days!

About commercebuild 

commercebuild is the missing piece in transforming your ERP data into a truly personalized eCommerce experience. Flexible and frictionless, our turnkey eCommerce solution delivers 24/7 revenue opportunities to you and your customers. Quick to deploy and easy-to-use, we eliminate the need for middleware between the storefront and ERP data to enable seamless online buying and selling. 

Our solutions can be live in 30-days and offer complete eCommerce capabilities at a price B2B and B2C businesses can afford. 

Drive revenue growth for you, and your customers, while enjoying rapid ROI for both. Go head-to-head with the online retail giants of the world, and win. Experience a solution that integrates with your ERP data and provides automagical cross-sell and upsell opportunities to every customer on your site. 

At the height of ecommerce growth, commercebuild offers scalable, reliable, and robust eCommerce solutions for everyone.

If your business is using Sage 300, Sage X3 or Microsoft Dynamics 365 Business Central, ERPs, commercebuild can build a ERP-driven B2B and B2C eCommerce webstore or Customer Portal.

See for yourself how our B2B eCommerce solution works